22/11/2021 
3569
Інтернет-маркетинг
простою мовою
Content of the article
On-Page SEO: How to Optimize Your Content for Search Engines
What is called On-Page SEO?
How is On-Page “internal” SEO different from Off-Page “external” SEO? Both methods are used to improve the ranking of the site page in search engines and the growth of relevant organic traffic.
On-Page SEO is aimed at optimizing the web page itself, keeping in mind both the content and the html code of the page.
Off-page “off-page” SEO is a practice based on external signals: links, social networks, brand awareness and PR.
Content quality
With internal optimization, it is important to regularly audit the content of the pages for the following parameters:
- Relevance is the matching of the content of a web page in order to find a user for a given keyword.
- Type (single post, post category)
- Format (review, list, opinion, news or instruction)
- Submission method, depending on the content format
- Readability – the presence of structured content, divided into blocks using subheadings, bulleted and numbered lists, images.
- Uniqueness and usefulness – content that ranks highly in the search should be unique, and contain a new point of view on the problem, offer a new solution, contain unique examples.
Content should be written “for visitors”, it should fully and accurately answer the visitor’s request. Good indicators of the behavioral characteristics of visits have a positive effect on the ranking of the resource in the search.
Search engine optimization
The main “technical” ranking factors are:
- Page content
- H1 Headers, Title and Description Meta Description
- URLs
- Image optimization (Alt for description, size, quality, uniqueness) page ranking.
- Site loading speed
- Internal and external linking
- Mobile optimization
- Using microdata
Which tools to use for on-page SEO?
When optimizing the pages of your site internally, using the following tools will help both an experienced SEO expert and a beginner:
- Google Keyword Planner – will help with page optimization for keywords
- Plugin Yoast SEO (Rank Math,All in One SEO Pack and The SEO Framework) – designed to help with filling the meta tags of the site pages
- Services Advego and https://glvrd.ru/ are useful at the stage of assessing the readability of texts
- Page Speed Insights , GTmetrix services for evaluating page loading speed
- Google Trends – an assessment of an increase or decrease in demand for search queries
commercial offer
Other articles by the author
23/12/2022
Keyword cannibalization is a phenomenon when several pages on a website are optimized for the same or similar queries and compete with each other in the search results, i.e. satisfy the same or similar intent. The search engine can't determine which one is more relevant, and none of these pages gets top rankings, which reduces the organic effectiveness of the site.
14/05/2024
By analyzing the "fatness" of the link mass, you can understand whether the competitor's resource is well filled with links and how hard you need to work to surpass it. Ahrefs is one of the key services for assessing the link profile.
30/03/2023
A meta description is an HTML element that summarizes the content of a web page. This short description is displayed in search engine results pages (SERPs) below the page title and URL.
Latest articles by #SEO
23/03/2026
GEO goal is to enable generative systems—such as chatbots, AI summarizers, or knowledge aggregators—to easily find, evaluate, and cite specific excerpts from your content.
17/02/2026
Sitelinks are a set of internal links that Google sometimes displays below the main result in the search results.
28/01/2026
News websites operate in a fundamentally different way than corporate, e-commerce, or service resources.