22/11/2021 
4022
Інтернет-маркетинг
простою мовою
Content of the article
On-Page SEO: How to Optimize Your Content for Search Engines
What is called On-Page SEO?
How is On-Page “internal” SEO different from Off-Page “external” SEO? Both methods are used to improve the ranking of the site page in search engines and the growth of relevant organic traffic.
On-Page SEO is aimed at optimizing the web page itself, keeping in mind both the content and the html code of the page.
Off-page “off-page” SEO is a practice based on external signals: links, social networks, brand awareness and PR.
Content quality
With internal optimization, it is important to regularly audit the content of the pages for the following parameters:
- Relevance is the matching of the content of a web page in order to find a user for a given keyword.
- Type (single post, post category)
- Format (review, list, opinion, news or instruction)
- Submission method, depending on the content format
- Readability – the presence of structured content, divided into blocks using subheadings, bulleted and numbered lists, images.
- Uniqueness and usefulness – content that ranks highly in the search should be unique, and contain a new point of view on the problem, offer a new solution, contain unique examples.
Content should be written “for visitors”, it should fully and accurately answer the visitor’s request. Good indicators of the behavioral characteristics of visits have a positive effect on the ranking of the resource in the search.
Search engine optimization
The main “technical” ranking factors are:
- Page content
- H1 Headers, Title and Description Meta Description
- URLs
- Image optimization (Alt for description, size, quality, uniqueness) page ranking.
- Site loading speed
- Internal and external linking
- Mobile optimization
- Using microdata
Which tools to use for on-page SEO?
When optimizing the pages of your site internally, using the following tools will help both an experienced SEO expert and a beginner:
- Google Keyword Planner – will help with page optimization for keywords
- Plugin Yoast SEO (Rank Math,All in One SEO Pack and The SEO Framework) – designed to help with filling the meta tags of the site pages
- Services Advego and https://glvrd.ru/ are useful at the stage of assessing the readability of texts
- Page Speed Insights , GTmetrix services for evaluating page loading speed
- Google Trends – an assessment of an increase or decrease in demand for search queries
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