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Google Search Console (GSC) is a free tool created by Google to help you get information about how your site ranks in search results, troubleshoot issues, and optimize your content. It’s not just a useful addition to your work, but something you really need to stay at the top of the search results.

A search engine is a special system that responds to a user’s query via a web interface and displays a list of sources sorted according to their relevance to the query, thus helping the user to find the information they need.

Yoast SEO is a useful and powerful tool for every website that can help you reach the top of search engines. It is considered the most common plugin for SEO promotion of WordPress sites.

Blog optimization (SEO – Search Engine Optimization) consists of certain actions that increase the visibility of a website in search engines. And then everything is simple: improved visibility increases the number of visitors from free search, and therefore the success of the blog and, accordingly, the entire business grows.

Content marketing is a special method of product promotion aimed at increasing customer confidence. It differs from classical advertising in that it introduces customers to a product without imposing it, but only offering useful material. Consumers like it when a product description is close to reality and gives clear advice on how to use it.