Blog

PESO model: the basics of creating an effective marketing strategy

09/10/2025
2387
Pavlo Vlasiuk
CMO

The PESO model is now considered one of the most effective tools for creating a balanced marketing strategy.


What is a website admin panel and how to access it

06/10/2025
2695
Oleksandr Romanenko
Head of SEO

Understanding the structure of the admin panel and access rules is critical for business owners, marketers, and developers today.


NDA in simple words: how not to lose ideas, partners and profits

06/10/2025
2521
Serhii Ivanchenko
CEO

The World Intellectual Property Organization explains that managing trade secrets and taking a systematic approach to protecting them is a key element of business strategy in today’s environment.


Unwanted and prohibited content for advertising on Google and social media

30/09/2025
3100
Vitalyi Kotov
Head of PPC department

It is crucial to understand what content is not only undesirable but also formally prohibited from being used in advertising campaigns.


High-margin products: what they are and how to work with them

29/09/2025
2485
Pavlo Vlasiuk
CMO

The right selection of high-margin products directly affects a business’s ability to generate stable profits and reinvest them in development.


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