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Micro-markup, also known as structured data, is a language that search engines use to read and understand the content of your pages.

Rich snippets help make your web pages stand out in search results. They display additional useful information from the structured data on the page.

A meta description is an HTML element that summarizes the content of a web page. This short description is displayed in search engine results pages (SERPs) below the page title and URL.

The title tag is an HTML element used to indicate the title of a web page. Its main task is to tell visitors and search engines what to expect when they visit a web page (as briefly as possible).

Backlinks are definitely one of the main factors of website ranking in Google. External backlinks help users to get information or services on the website and also “inform” the search engine about the availability of useful content with a sufficient level of expertise.