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Without a well-thought-out link building strategy, including proper submission to directories, even the best content will not be able to break into the top search results, and chaotic backlinks can lead to penalties from Google.

The main goal of CRO is to make the most effective use of existing traffic, focusing not on increasing it, but on improving the user journey and removing barriers to conversion.

A pop-up window is an interactive element on a web page that automatically appears on top of the main content and attracts the user’s attention.

In SEO, it is not only the number of inbound links that matters, but also their diversity. One of the tools that help build a natural link profile is anchorless links.

To understand whether your advertising is really working, you need to analyze the results. One of the most common ways to do this is to analyze ROAS metrics.