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Google was officially launched 24 years ago in 1998. A lot has changed since then, but one thing hasn’t. If you can just focus on the basics, you will still succeed online.

Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google search, Google Maps, and Google Shopping. Using this tool, you can contact customers, post business updates, list products or services, and more.

The Shopping Graph is a dynamic model, powered by artificial intelligence, that understands the ever-changing set of products, merchants, brands, reviews, and most importantly, product and assortment information that is sourced directly from brands and retailers, and how these attributes relate to each other.

For a “safe” website migration, you need to act according to the plan and be careful. Be sure to keep backups, deploy a technical domain closed from indexing to implement changes and checks, and traffic losses will be minimal.

At our annual Search On event, we announced nine new ways to transform your shopping experience on Google, giving you a more engaging, informed, and personalized shopping experience. This experience is powered by Shopping Graph, our advanced artificial intelligence model that now understands more than 35 billion product listings – up from 24 billion just last year.