TOP contextual advertising agencies in 2025

In 2025, there is a high demand for high-quality contextual advertising services in Ukraine, and it continues to grow. Companies will strive to increase online conversions, reduce CAC, and ensure a stable, predictable flow of leads and sales. Choosing a reliable contractor is a strategic investment in the efficient use of the promotion budget and in the long-term scaling of sales channels. This review presents the TOP-7 best PPC agencies that successfully operate in the market.

WEDEX

WEDEX, an online marketing agency that has been operating on the market since 2013, opens the top list. The agency has more than 50 employees organized into several functional units. Positioning: a comprehensive performance-oriented contractor that combines contextual advertising with landing page development, analytics, and SEO.

The range of contextual advertising on Google

1. Search advertising. Formation of semantics with a focus on transactional queries. Breakdown into logical groups and regular optimization of bids and ads.
2. Shopping. Preparation of feeds and optimization of product cards. Synchronization of price and availability to increase CTR and CR.
3. Performance Max. Multichannel coverage through automation. Preparing a full set of assets and setting up correct conversion signals.
4. Google Ads (structure and management). Building account levels and audience segmentation. Implementation of scripts, rules, and tracking via GTM or server events.
5. YouTube. Preparing video creatives and setting up targeting. Combine video with remarketing to increase conversions.
6. Gmail. Native formats for segmented promo emails. Integration with remarketing scenarios for re-engagement.
7. Google Maps. Local campaigns and geo-targeting. Combination with extensions and call-tracking to measure applications.

Advantages of WEDEX agency

• Long-term experience in various niches. More than 11 years of presence and active work in the market provides the accumulation of industry practices and understanding of the specifics of verticals, which improves the quality of decisions.
• Team expertise and organization. An in-house team of specialists and several functional departments allow us to combine analytics, ad launch, and technical support into a single process. More than 200 Google certificates and 50 diplomas from leading industry ratings further confirm our expertise.
• Transparent processes and reporting. Well-established reporting mechanisms with access to advertising accounts and dashboards for the client ensure transparency of results and operational control of KPIs.
• Individual project work. Step-by-step work planning and formalized agreements that define areas of responsibility and expected results.
• Partner status in the Google ecosystem. Official partnerships with Google confirm access to specialized resources and methodologies.

Features of the WEDEX approach

The approach is based on the integration of marketing with the product and the use of first-party data. The WEDEX team combines account setup with the technical implementation of events and scripts. Campaigns are built as a set of combined scenarios for different stages of the funnel. Regular audits, A/B tests, and feed optimization ensure a steady increase in efficiency.

Inweb

Inweb was founded in 2011. It has more than 80 employees and positions itself as a comprehensive digital agency. It provides SEO, PPC, SMM, and web analytics services. It has experience with ecommerce, B2B and SaaS projects.

Context range

1. Search engine advertising.
2. Shopping campaigns.
3. Remarketing. Ads to audiences that have already interacted with the website. It is used to return users and increase conversions. Includes setting up segments by behavior.
4. Dynamic remarketing. Personalized ads that substitute specific products or services. Automatically generated based on user feeds and actions. Increases the relevance and likelihood of purchase.
5. Banners in the network of partner sites and applications. They are used for reach, recognition, and accompanying promotion. Banners are created according to the media plan and tested for effectiveness.
6. YouTube.

Advantages of the Inweb agency

• 14 months is the average lifetime of an agency client. This indicates a long-term partnership. Longer lifetime allows implementing strategies that require time to optimize. Such contracts help to reduce CAC and increase LTV.
• Since 2011, we have achieved results for 1000+ clients. A large customer base provides access to a wider set of cases and industry practices. This makes it easier to select proven solutions for typical customer tasks.
• The level of customer loyalty according to NPS is 72%. High NPS means strong recommendation behavior. It is an indicator of service stability and communication quality.
• Google premium partner and Meta business partner status. This status provides priority technical support and access to the platform’s methods. It also opens up opportunities for early testing of new tools and recommendations from the platforms.
• Being a part of the Netpeak Group, you have access to proprietary tools for in-depth audit and analytics. Being part of the group provides access to corporate tools and expertise. This enhances the ability to analyze competitors, conduct technical audits, and scale solutions.
• Focusing on KPIs ensures steady growth in traffic and conversions. Working with clearly measurable metrics allows for regular optimization. A system of sprints, testing, and reporting ensures that progress is monitored and tactics are adjusted.

Features of the Inweb approach

The approach is based on the synergy of SEO and paid campaigns. Organic promotion data is used to build the semantics and structure of advertising groups, and the combination of analytics and automation allows to reduce the CAC. The team uses analytics tools and automation elements to test hypotheses and scale solutions.

Elit-Web

Elit-Web was founded in 2014. The team consists of more than 120 specialists. Positioning – a full-service digital agency with a focus on SEO and integrated promotion. It has offices and cases abroad.

The range of context

1. Search engine advertising.
2. Display advertising. Placement of banners and videos in the media network. Using themes and placement filters for relevant coverage. Testing creatives within the media plan.
3. YouTube.
4. Google Shopping.
5. Google Performance Max.
6. Local advertising. Campaigns to strengthen offline locations. Geo-targeting and local extensions. Integration with call-tracking to measure calls.
7. Marketplaces. Placement and promotion of goods on large trading platforms. Optimization of product cards and campaigns for the specifics of marketplaces.
8. Price aggregators. Display ads on popular price aggregators. Setting up feeds and optimizing impressions to increase traffic from aggregators.

Advantages of the Elit-Web agency

• More than 2,500 completed projects. A large database of cases in various niches.
• More than 120 qualified specialists in SEO, PPC, development, and analytics.
• Guaranteed sales growth of 60% within 90 days in a typical scenario.
• Awareness. Elit-Web regularly publishes case results and examples of metrics changes for clients. The website has blocks with performance indicators for different verticals. This increases transparency and customer confidence.
• International presence. Offices and completed projects abroad strengthen expertise.

Features of the Elit-Web approach

The approach combines technical website optimization with targeted campaigns. SEO data is used to build the semantics and structure of accounts, and the team works with product-level feeds. A/B testing of creatives and landing pages is used. The processes also include audits, tweaks, optimization sprints, and regular reporting.

Lanet CLICK

Lanet CLICK agency was founded in 2018. The team consists of 90 employees. Positioning: a digital agency with a strong background from the Internet provider Lanet Network and the Lanet.TV service. It provides comprehensive services: SEO, PPC, SMM, email marketing, web analytics, website design and development.

Context range

1. Search engine advertising.
2. Banner ads.
3. YouTube. Preparation of video creatives. Targeting settings and integration with remarketing scenarios.
4. Shopping campaigns (Google Shopping).
5. App advertising. Launching and optimizing campaigns for installations and interactions in mobile applications.

Advantages of Lanet CLICK agency

• Full cycle of services: from strategy to implementation and technical support. Integration of marketing with technical solutions.
• Combination of creativity and technical expertise. The team works at the intersection of strategy, analytics, and creativity.
• Deep analytics and result orientation. Data-driven decisions; focus on ROI and measurable metrics.
• Transparency and specific numbers. Public cases and open results increase customer confidence.
• Official certifications and partners. Among the honors on the website are Meta Business Partner, Google Certification, Facebook Blueprint, and mentions in ratings (Ringostat, etc.).
• A wide pool of clients from various industries. The portfolio includes projects for the media, financial sector, retail, and B2B.
• Client-oriented approach. Transparent media plans, focus on long-term partnerships, and customization of solutions for specific businesses.

Features of the Lanet CLICK approach

The approach is comprehensive and phased. First, we audit and set up GA4/GTM and feeds. Next, we create an account structure and form a USP for ads. After the launch, we conduct regular analysis, A/B tests, and optimization. Reports are provided according to the media plan. This approach combines technical implementation with advertising tactics and increases the accuracy of ROI measurement.

LEGION

Legion agency was founded in 2020. The team consists of 6 employees. Legion is a Lviv-based online marketing agency specializing in increasing sales for small and medium-sized businesses. They work with online stores and B2B, B2C projects in Ukraine and abroad.

Context range

1. Display (banner) advertising.
2. App advertising.
3. YouTube.

Advantages of LEGION agency

• Official Google Partner. The status of an official partner confirms the qualifications of the team and compliance with Google Ads standards.
• High budgets. In September 2025, advertising costs amounted to $440 thousand, which demonstrates customer confidence and the scale of the implemented campaigns.
• Direct impact on business results. Over the same period, the campaigns generated $14 million in revenue.
• Return on investment. ROI in September 2025 amounted to 3.596%, which confirms the effectiveness of the customized strategies.
• An integrated approach. The combination of advertising, web development, and analytics provides an end-to-end result – from traffic acquisition to sales growth.
• Transparent work. Customers get full access to their accounts and reports, which allows them to monitor KPIs in real time.

Features of the Legion approach

First, we form a strategy for the client’s goals. Then they work on landing pages and creatives, set up conversion tracking through GTM and analytics. They perform regular tests and optimizations, combine automatic Google strategies with manual fine-tuning. The team focuses on transparent reporting and a fast iteration cycle to grow sales.

Atlant Digital

Atlant Digital is a Ukrainian digital agency that specializes in comprehensive business promotion in the online environment. The company focuses on campaign efficiency, in-depth analytics, and building effective strategies for businesses of all sizes.

Context spectrum

1. Search Ads.
2. Google Shopping campaigns.
3. Performance Max (PMax).
4. Remarketing.
5. Dynamic remarketing.
6. Banner advertising in KMM (Display Ads).
7. YouTube.
8. Lead Form Ads – collection of applications and contacts directly from the ad.
9. Local campaigns (Local Ads, Google Maps).

Advantages of Atlant Digital agency

• Official partners of Google and TikTok Business. The status of partners confirms that the agency works in accordance with international standards and has access to the latest tools and beta solutions of advertising platforms.
• More than $120,000 monthly advertising budget. The monthly amount of funds invested in advertising demonstrates the trust of clients and the ability to effectively manage large budgets with a focus on results.
• Experience in more than 10 different niches. The agency has implemented campaigns for e-commerce, B2B and B2C sectors. Detailed case studies are available upon request, allowing you to evaluate real results in your industry.
• Transparent analytics, reporting, and control. Clients receive clear reports with key indicators, which allows them to track the effectiveness of each stage of the campaign.
• Full synchronization with the client’s business goals. The Atlant Digital team immerses itself in the specifics of the company, adapting strategies to unique tasks and expectations so that advertising works for business development.

Features of the Atlant Digital approach

The company creates a profitable customer acquisition system. The goal is not only traffic, but also high-quality applications and sales. The work begins with audits – website, campaigns, creative – to identify weaknesses. This is followed by quick campaign setup with hypothesis testing. GA4, GTM, call tracking, and sales tracking tools are used to adapt the strategy to real data. Reporting is transparent and available online daily.

Roman.ua

Roman.ua agency, founded in 2008, completes the TOP of the best PPC agencies. It has 15 employees. It specializes in performance marketing, with a special focus on PPC, web analytics, and email marketing. Serves B2B, ecommerce, and product IT companies. Works for clients in Ukraine, Europe, and the US.

Context range

1. Search engine advertising.
2. YouTube.
3. Gmail Ads.
4. Banner advertising in the Google Display Network (DPN).
5. Google Shopping (shopping campaigns).
6. Performance Max (PMax).
7. Remarketing and dynamic remarketing.
8. Local campaigns (Local Ads, Google Maps).
9. Lead form advertising (Lead Form Ads).
10.  Facebook Ads (Facebook, Instagram, Messenger).
11. LinkedIn Ads. Targeting of B2B audience by positions, companies, industries.
12. Twitter Ads. Promotion of content and accounts among the relevant audience.
13. Quora Ads. Native advertising in answers to questions with high thematic relevance.
14. Reddit Ads. Targeting by interests and communities on Reddit.
15. Bing Ads. Search advertising in the Microsoft ecosystem.
16. Amazon PPC. Campaigns for sellers on Amazon.

Advantages of Roman.ua agency

• More than 250 clients since 2008. This experience allows the agency to work with different niches and business models, quickly find optimal solutions and use best practices.
• Partner statuses. The company is an official partner of Google and Meta, which provides access to new tools and support directly from the platforms.
• Cool expertise. The agency is often approached by businesses that have already had a negative experience with non-professionals.
• Focus on the project. The agency avoids the “assembly line” approach: PPC specialists work with only 3-7 clients at a time. This allows them to pay enough attention to each project and achieve deep optimization.
• Balance between automation and control. Scripts and automated rules are actively used in the work, but key processes remain under constant monitoring by specialists. This approach ensures flexibility, transparency, and a steady increase in the effectiveness of advertising campaigns.

Features of the Roman.ua approach

Roman.ua focuses on quality rather than quantity of projects. Each project is handled by several PPC specialists, an analyst, and a project manager. They automate routine processes through scripts and rules, but retain manual control over important settings. The strategy begins with an audit of accounts and websites, followed by adjustments to bids, keywords, ads, and feeds. Reports are made on a regular basis, with analysis of performance indicators (CPA, ROAS) and optimization plans.

How to choose the right PPC agency

The choice of an agency should be based not only on the top performers and promises, but also on specific signs of professionalism and compatibility with business goals. Specific points to check right away:

• Relevant experience and cases. The presence of specific cases in your niche or with similar monetization models. The case should contain numbers (ROAS, CPA, LTV), not general phrases.
• Range and depth of competencies. Support for the necessary formats and the ability to combine them into a strategy.
• Technical readiness. Skills in setting up GA4/GTM, server attribution, feeds, integration with CRM and call tracking. Make sure the agency is able to implement technical solutions, not just manage bids.
• Team and workload. Who will work on the project: PPC specialist, analyst, PM? How many projects per specialist? This all affects the speed of response and the quality of optimization.
• Transparency and reporting. The frequency of reports, access to offices or dashboards, and the format of metrics. Demand an explanation of the ROAS/CPA calculation methods.
• Payment model and budget policy. Clarity on the issues of payment for work, write-offs of the advertising budget, and additional expenses. Clarify the payment model: whether there is a fixed fee (monthly or one-time), a percentage of the advertising budget, or payment only for the results achieved.
• The process of work and testing. A clear plan for the first 30-90 days: audit, hypotheses, testing, success criteria. See how the agency will document and scale a successful result.
• Creative and content support. Does the agency prepare banners, videos, and copywriting on its own, or does it work with your creative contractors?
• Risk management guarantees. SLAs, termination conditions, rights to accounts and creatives – all this should be spelled out in the contract.
• Compatibility of expectations. Evaluate not only the promise of high ROAS, but also the realism of the timeframe, investments, and resources required to achieve the goal.

Make your final decision based on the results of the pilot period – specific numbers are more important than flashy presentations. A reliable agency clearly documents processes, quickly corrects errors, and transparently explains the next steps of cooperation.

Olha Tyshchenko

Editor

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