Articles tagged with #Marketing

Keyword research is an important stage in search engine optimization (SEO) website promotion. Their use will improve the ranking of your website’s pages.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the “AIDA model”.

Very often, all entrepreneurs have a question: is it profitable to start a business in a particular niche? How much money do I need to start a business (to make a website and at least minimally establish sales)? Does it make sense, or will I just be crushed by competitors? We will try to answer all these questions.

Content marketing is a special method of product promotion aimed at increasing customer confidence. It differs from classical advertising in that it introduces customers to a product without imposing it, but only offering useful material. Consumers like it when a product description is close to reality and gives clear advice on how to use it.

Business exists in a constantly competitive environment, so for its successful development, it is necessary to take into account the strengths of the enterprise, risks, and various factors of influence. This is exactly what SWOT analysis helps with. In this article, we will tell you what a SWOT analysis is, why and how it is conducted, and provide examples of it.