Massfollowing on Instagram: a tool or a manipulation?
Massfollowing is a strategy of mass subscribing to accounts of a potential target audience in order to get mutual subscriptions.
How UGC is changing brand marketing strategies
User-generated content (UGC) is becoming a driving force behind modern marketing strategies. It builds a bridge between the brand and the audience, increasing trust and engagement.
How digital PR affects SEO: the perfect tandem for promotion
The use of digital PR is becoming particularly important – it helps your brand to be perceived as a reliable authority, which has a positive impact on SEO results.
Ethical marketing: how to promote business without manipulation
Ethical marketing is an approach to promoting goods and services based on honesty, respect for consumers, and responsibility for the consequences of advertising activities.
Personal brand: from theory to practice with real cases
Personal branding is the art of creating and promoting a unique professional identity that clearly communicates your values, skills, experience, and personality.

13/08/2025
2531
Pavlo Vlasiuk
CMO