Articles tagged with #Marketing

Massfollowing on Instagram: a tool or a manipulation?

13/08/2025
2531
Pavlo Vlasiuk
CMO

Massfollowing is a strategy of mass subscribing to accounts of a potential target audience in order to get mutual subscriptions.


How UGC is changing brand marketing strategies

12/08/2025
2579
Pavlo Vlasiuk
CMO

User-generated content (UGC) is becoming a driving force behind modern marketing strategies. It builds a bridge between the brand and the audience, increasing trust and engagement.


How digital PR affects SEO: the perfect tandem for promotion

07/08/2025
2240
Serhii Ivanchenko
CEO

The use of digital PR is becoming particularly important – it helps your brand to be perceived as a reliable authority, which has a positive impact on SEO results.


Ethical marketing: how to promote business without manipulation

07/08/2025
2539
Pavlo Vlasiuk
CMO

Ethical marketing is an approach to promoting goods and services based on honesty, respect for consumers, and responsibility for the consequences of advertising activities.


Personal brand: from theory to practice with real cases

04/08/2025
2939
Pavlo Vlasiuk
CMO

Personal branding is the art of creating and promoting a unique professional identity that clearly communicates your values, skills, experience, and personality.


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