Articles tagged with #Marketing

Why does a business need a Customer Journey Map and how to create it

22/10/2025
2086
Olha Tyshchenko
Editor

A Customer Journey Map (CJM) is a visual representation of the consumer’s journey from their first contact with the brand to repeat purchases or recommendations.


Choosing a brand archetype: how to find your image among 12 classic roles

13/10/2025
2200
Olha Tyshchenko
Editor

A brand archetype is a way to quickly and clearly convey your company’s inner character and values to your audience.


PESO model: the basics of creating an effective marketing strategy

09/10/2025
2054
Pavlo Vlasiuk
CMO

The PESO model is now considered one of the most effective tools for creating a balanced marketing strategy.


High-margin products: what they are and how to work with them

29/09/2025
2146
Pavlo Vlasiuk
CMO

The right selection of high-margin products directly affects a business’s ability to generate stable profits and reinvest them in development.


LTV for business: what it is, how to calculate it, and why you need to know

22/09/2025
2254
Pavlo Vlasiuk
CMO

LTV plays a key role in making informed marketing decisions.


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