What is USP?
A unique selling proposition is an important concept in marketing that allows to distinguish a product or brand from competitors in the market. USP is a unique selling characteristic or a set of characteristics of a product, service or brand that makes it attractive to consumers and gives it a competitive advantage.
Google Forms: what is it and how to create it?
Google Forms is a cloud-based software that allows you to create, conduct, and analyze surveys, tests, questionnaires, feedback forms, and other ways to collect data online.
What is Google Discover and how to get there
Imagine that you often search for healthy recipes and read about sports. Google Discover will show you articles, videos, and news on these topics, even if you haven’t made any specific requests.
Native advertising: what is it and how does it work?
Native advertising is a special type of advertising content that integrates seamlessly into the environment of the platform on which it is placed and gives users the impression of a natural part of the content.
What is targeted advertising and how to set it up correctly?
Target is an English word that translates to “goal” or “purpose”. That is why targeted ads are shown to the target audience that can potentially perform the desired action, such as buying a product or signing up for a service.

19/07/2024
4936
Olha Tyshchenko
Editor