Articles tagged with #Marketing

Instagram is a good complement to the main web resource, a way to increase brand trust and awareness, and an additional effective source of sales. The main thing is to design the page correctly, post relevant and engaging content, and advertise, and then Instagram will work 100%.

Facebook advertising is an effective tool for promoting many products. It’s convenient and effective because it allows you to make fine-tuned settings that bring in a lot of new customers. It also allows you to bring back customers who have forgotten about you through retargeting.

Media planning helps to identify the advertising channels that should be involved, determine the amount of investment required to implement the plan, the schedule of ads, and more, which we will discuss in more detail below. Planning is necessary to know in advance what the result of advertising will be and how the whole concept will work.

The indicator allows advertisers to assess how attractive their messages are to the target audience. Measuring CTR allows marketers not only to analyze which ads demonstrate the highest click-through rate, but also to understand the behavior of their potential customers.

Site traffic is the number of visits to a web resource, the effectiveness of which must be analyzed once in a selected period. Most often, this is done once a month, six months or a year. The indicator is monitored in order to understand how interesting the product is to potential customers, as well as to evaluate the convenience and relevance of the web resource itself and the content on it.