Customer focus: the basis of success or a marketing illusion?
Customer focus is a systematic approach where all parts of the business work for the convenience and benefit of the customer: product, processes, communications, and internal culture.
How to create an effective customer loyalty program
A loyalty program is not just a discount tool, but a multidimensional business strategy.
Workshop in marketing: what is it and why does business need it
A workshop is an interactive event with a clearly defined task, facilitation, and practical results.
How to promote a brand on TikTok
TikTok provides a quick snapshot of attention and potential virality, but a clear strategy is needed to turn that attention into real business results.
Why it is important to distinguish between analysis and reporting in decision making
In marketing, analytical data helps answer questions such as: why has conversion fallen, which channels bring quality traffic, and which customer segments are profitable in the current business.
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05/03/2026
1525
Iryna Voitovych
Copywriter