Google Search Console (GSC) is a free tool created by Google to help you get information about how your site ranks in search results, troubleshoot issues, and optimize your content. It’s not just a useful addition to your work, but something you really need to stay at the top of the search results.
Yoast SEO is a useful and powerful tool for every website that can help you reach the top of search engines. It is considered the most common plugin for SEO promotion of WordPress sites.
Blog optimization (SEO – Search Engine Optimization) consists of certain actions that increase the visibility of a website in search engines. And then everything is simple: improved visibility increases the number of visitors from free search, and therefore the success of the blog and, accordingly, the entire business grows.
So, why do you need Google Tag Manager and what are its functions?
To collect data from Google Analytics, KISSMetrics, and other analytics tools.
To set up remarketing in Google Ads, Facebook, AdRoll, and other services.
To install HTML scripts for further split and A/B tests or banner ads.
To be able to change the tags placed on the website in a short time.
Google Trends is a tool that helps you analyze what topics your target audience is currently interested in for free. To put it simply, Google Trends is a service that allows you to monitor market trends, the geography of interest in a product, the degree of recognition of a company, and popular product categories.