Website indexing and methods of influencing it
Website indexing is the process of crawling a website by crawlers and adding it to the search engine database in a special form. Therefore, those pages that are in the search results are called indexed. This process is very important for the operation and promotion of the site.
Calculation of costs for traffic acquisition channels
Very often, all entrepreneurs have a question: “Is it profitable to start a business in this or that niche? How much money do I need to start a business (to make a website and at least minimally establish sales)? Does it make sense, or will I just get crushed by competitors?” We will try to answer all these questions in this article.
Brand awareness is one of the most important ranking factors for search engines
Building a strong brand always involves competent positioning and increasing recognition, and this approach is the key to attracting the most loyal traffic in search engines and natural recognition of the company by the target audience.
How to create a robots.txt file?
A robots.txt file is a special index file designed to tell search engine crawlers what can and cannot be indexed on your website. You need it to see the full number of pages and files on your site. It also helps to see the paths of certain files and the presence of sorting pages, filters, and pages with dynamic parameters.
Definition the concept of relevance and how it affects the site’s position in Google search
The set of factors that are responsible for meeting the needs of users on a web page is called relevance. And the search engine, in turn, promotes sites that contain relevant information, that is, that is most useful, to the top of the page.

25/05/2024
4930
Serhii Ivanchenko
CEO