Blog optimization (SEO – Search Engine Optimization) consists of certain actions that increase the visibility of a website in search engines. And then everything is simple: improved visibility increases the number of visitors from free search, and therefore the success of the blog and, accordingly, the entire business grows.
So, why do you need Google Tag Manager and what are its functions?
To collect data from Google Analytics, KISSMetrics, and other analytics tools.
To set up remarketing in Google Ads, Facebook, AdRoll, and other services.
To install HTML scripts for further split and A/B tests or banner ads.
To be able to change the tags placed on the website in a short time.
Google Trends is a tool that helps you analyze what topics your target audience is currently interested in for free. To put it simply, Google Trends is a service that allows you to monitor market trends, the geography of interest in a product, the degree of recognition of a company, and popular product categories.
A redirect is the process of automatically redirecting a user from one URL to another, which can be useful when changing the URL of a page, transferring a website to another domain, fixing URL errors, ensuring website security, etc.
Filters are not just a tool that a customer needs to search for a product in sometimes very large catalogs; their customization is one of the key factors that affect the performance and efficiency of an online store. Three quarters of users who do not find the right product within 20 seconds leave the website and look for a more convenient one.