A favicon or favorite icon is a small 16×16 pixel image used in browsers to identify a page or website.
Google searches for a user’s request based on several key factors, including keywords. Google’s robots evaluate the content of a web resource and its relevance to a user’s query based on the number and density of keywords used.




Local SEO is a set of measures aimed at improving the ranking of a website page in the local or local search results of Google.
Meta tags are elements of the html code of a page that are used to provide additional information to search engines about the content of the page.
The URL address provides access to a website. In simple terms, an email address is a record of where a website is located, and the browser uses this address to provide the user with access to the website or certain materials from the server.