An SEO specialist is a person who is an expert in search engine optimization and bringing web resources to the top of search engines.
A competent SEO specialist understands not only website ranking algorithms, i.e. the principles of how search engines raise resources to high positions in search results, but also the basics of marketing, sales, copywriting, and advertising.
Copywriting is the writing of unique texts for business. This includes posts for social networks, advertisements, articles for blogs and media, landing pages, emails, texts with business proposals, and inscriptions on the windows of retail premises (shops, shopping centers).
B2B is an abbreviation of business-to-business, which means business to business. This is a type of sales where buyers are legal entities and sellers or suppliers are other legal entities.
Remarketing is an advertising system that allows you to show online ads to potential customers who have previously visited your website but for some reason have not performed a targeted action.
If you suspect a hack, you need to conduct a comprehensive scan and find the source of the infection. There are no universal instructions for this process, but there is a general sequence of actions that should be followed.