Articles tagged with #Useful tips

Hierarchy of needs and motivation: applying Maslow’s psychology in modern business

24/04/2026
1532
Iryna Voitovych
Copywriter

That is why, in marketing, it is important not just to describe a product’s features, but to translate them into the language of needs.


What is a portfolio and how it helps a specialist find a job

22/04/2026
1510
Iryna Voitovych
Copywriter

A portfolio is a collection of works, projects, case studies, and materials compiled in one place to demonstrate a professional’s expertise.


Basics of working with Google AI: how to get the maximum result

21/04/2026
1644
Iryna Voitovych
Copywriter

Google Search is evolving, and users are increasingly receiving not just a list of links, but a ready-made AI-generated response with additional sources for further information.


SMM process automation: how AI helps to manage social media

17/04/2026
1643
Iryna Voitovych
Copywriter

Automating SMM processes is a practical necessity for businesses operating in an environment characterized by a high volume of content, limited resources, and constant competition for audience attention.


Microsoft Copilot Pro review: is it worth upgrading to a paid version?

17/04/2026
1478
Iryna Voitovych
Copywriter

Microsoft Copilot is an AI assistant built into the company’s workflows, while the business version is specifically designed for corporate data, applications, and information security.


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