Articles tagged with #Useful tips

SGE by Google: what will happen to organic traffic in the coming years

29/01/2026
2151
Iryna Voitovych
Copywriter

Search Generative Experience (SGE) is Google’s approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.


How EGC helps brands build trust and awareness

29/01/2026
1876
Iryna Voitovych
Copywriter

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.


Google Alerts: a simple monitoring tool for businesses

28/01/2026
1971
Pavlo Vlasiuk
CMO

Monitoring media and online activity allows you to respond quickly to reputational risks, track competitors’ moves, and identify new opportunities for sales and PR.


How the framing effect drives consumer choice

28/01/2026
1837
Iryna Voitovych
Copywriter

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.


How to promote a news site

28/01/2026
1985
Oleksandr Romanenko
Head of SEO

News websites operate in a fundamentally different way than corporate, e-commerce, or service resources.


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