Articles tagged with #Useful tips

Why does a business need a Customer Journey Map and how to create it

22/10/2025
2050
Olha Tyshchenko
Editor

A Customer Journey Map (CJM) is a visual representation of the consumer’s journey from their first contact with the brand to repeat purchases or recommendations.


How to calculate the budget for contextual advertising

16/10/2025
2438
Vitalyi Kotov
Head of PPC department

The cost of contextual advertising is determined by the size of the budget and a number of external and internal factors. These factors influence the effectiveness of the campaign and the final price of attracting a customer.


Choosing a brand archetype: how to find your image among 12 classic roles

13/10/2025
2164
Olha Tyshchenko
Editor

A brand archetype is a way to quickly and clearly convey your company’s inner character and values to your audience.


Mocap: what it is and why a designer needs it

13/10/2025
2119
Olha Tyshchenko
Editor

Design is no longer limited to aesthetics—it must fulfill a strategic function: persuading customers, increasing brand awareness, and promoting sales.


How to analyze Facebook ads: metrics, mistakes, tips

10/10/2025
2250
Vitalyi Kotov
Head of PPC department

A successful advertising campaign on Meta requires not only creative ideas and accurate targeting, but also systematic data management.


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