The author's latest articles: Olha Tyshchenko

So, why do you need Google Tag Manager and what are its functions? To collect data from Google Analytics, KISSMetrics, and other analytics tools. To set up remarketing in Google Ads, Facebook, AdRoll, and other services. To install HTML scripts for further split and A/B tests or banner ads. To be able to change the tags placed on the website in a short time.

Google Trends is a tool that helps you analyze what topics your target audience is currently interested in for free. To put it simply, Google Trends is a service that allows you to monitor market trends, the geography of interest in a product, the degree of recognition of a company, and popular product categories.

Business exists in a constantly competitive environment, so for its successful development, it is necessary to take into account the strengths of the enterprise, risks, and various factors of influence. This is exactly what SWOT analysis helps with. In this article, we will tell you what a SWOT analysis is, why and how it is conducted, and provide examples of it.

Thanks to the development of the Internet, entrepreneurs have an exceptional opportunity to create an online store and sell their goods online. In this article, we will tell you how to open your online store and earn a high income from online sales with a detailed description of all the stages.

When you delete a profile, your photos and videos are automatically deleted as well, and you won't be able to get them back later. So first consider whether you should save them before deleting them. It's not hard to do, and it won't take you long.

The concept first appeared in the United States on August 11, 1994. The world's first online purchase of Sting's Ten Summoner's Tales was made there. From that moment on, despite various difficulties, the sphere has been gaining popularity every year.

Advertising on Facebook is one of the ways to promote your brand, services, or products using the multimillion-dollar social network. It allows you to create bright and effective commercials that can be sent to your target audience for a small amount of money.

The first hundred and then a thousand followers is a special number for every blogger. This is a sign that the content has passed the quality test with a small number of subscribers, but the process has begun to bear fruit. Before we look at how to gain followers on Instagram, let's pay attention to what you need them for.

In this article, we have tried to collect everything that is known about this algorithm at the moment. Let's try to understand the peculiarities of the technology: how much will the usual search change and how will it affect traditional SEO promotion.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.