How to promote a site on the Tilda constructor. Opportunities and disadvantages

Feasibility issues website promotion, created on the Tilda designer, has been wandering around various SEO forums and portals for more than 1 year. It caused a lot of controversy and divided the entire community involved in the discussions into 2 camps – outspoken opponents of Tilda and people who do not see anything wrong with promoting on this designer.

In general, there is a strong opinion in the SEO industry that Tilda is some kind of adventurous option for creating and developing a website, dictated by the laziness or reluctance of developers to create a normal product:

In this article we will try to approach this issue with an unbiased mind, trusting only objective facts and our own experience, having examined both sides of the dispute.

Why you shouldn’t promote sites on Tilda

The main argument in favor of the designer is the limited functionality of its software. That is, you should not wait for the opportunity to fully rummage through the code. But the question immediately arises: is this even necessary for a number of sites?

Tilda is not the best option for an online store

When they argue about the relevance of Tilda for SEO, they forget to clarify the most important thing – for which site it will be used. And this question is key. Obviously, the needs of a large online store in terms of functionality are much higher than those of a regular business card website or service website with several pages.

In the context of online stores, Tilda, of course, is completely inferior to full-fledged CMS or other self-written frameworks.

It will also not be possible to implement complex SEO strategies if the site was developed using a website builder. And for large online stores this is a necessity.

Competition

Another side of the issue that is rarely taken into account in disputes. Although it is the competition next to the type of site that determines the choice of software environment for creating a site. Please note that in all areas where there is at least some competition, it is very rare to find a Tilda site in the TOP.

In current realities, it is difficult to identify a topic that would be devoid of competition in search results. The problem is also with large aggregator sites that are ranked even by relevant keys.

One of the theoretical reasons why, in the same subject area, sites on a constructor are inferior to sites on a full-fledged CMS and self-written pages is the peculiar type of auto-generated layout of the former, which is dictated by the peculiarity of a separate constructor. Search engine crawlers may simply read this information incorrectly, resulting in an erroneous impression of the page image.

In some cases, this may be a prerequisite for underestimating positions, because The search engine may simply misinterpret the visual component and classify the site as “low-quality.”

You should also remember that the free plan includes only 50 pages. The paid version allows you to work with a volume of 500 pages.

What SEO opportunities does Tilda offer in 2021?

Even despite all the above disadvantages, Tilda is quite capable of realizing itself for minimal SEO promotion. The designer provides all the basic technical settings that allow basic site optimization.

Technical capabilities of the designer

• ability to add and edit title, description
• ability to specify canonical pages (canonical)
• adding secure https protocol
• mark up Open Graph pages
• block pages from indexing
• generate xml sitemap
• create good designs for pages
• support for about 40 plugins

It should be noted that manually editing the sitemap and robots.txt will not work. However, the auto-generated options are very good and there is no special need for it.

Compared to similar builders, like Wix, Tilda is a very good option due to its relatively advanced technical optimization capabilities.

Knowledge base and user support

One of the most pleasant advantages of Tilda is its huge knowledge base. An amazing resource that will answer any questions 200% and allow even an inexperienced user to work with the designer. There are even video tutorials.

Visuals and design

Despite its limited capabilities, Tilda allows you to create cool designer websites. The design is very good and this is a clear plus for the designer.

Tilda adaptability

When it comes to visuals and design, it is important to remember the mobile responsiveness of all sites created with this builder.

In the current realities, the overwhelming majority of traffic comes from mobile devices, so the issue of adaptive layout is very high.

All sites created with Tilda have excellent adaptability, preserving all the features of desktop design.

Zero Block

When talking about the advantages of Tilda, this information block editor is always mentioned. An excellent tool that allows you to develop blocks of any complexity, including using animation.

Updating components and expanding functionality

Tilda is regularly updated, and the development team is constantly adding new solutions. One of the relatively recent ones was the addition of a catalog that allows you to create full-fledged small online stores. With all the main features of the uniqueness of the product. But still, these will be rather primitive product cards.

Page loading speed

In most cases, sites on Tilda show good values ​​for this parameter, although it all depends on the number of elements being loaded. The designer uses Lazy Load technology, which allows you to achieve good speed. However, in case of low indicators, there is no opportunity to independently influence this parameter.

To summarize

Tilde is a good option, but not for all cases. Perfect if you need:

• beautiful landing page selling
• large-scale presentation
• interactive portfolio
• a one-time platform for collecting leads for some event
• blog
• designer business card website

For other purposes, it is best to use either a full-fledged CMS or frameworks. We recommend reading which software environment to choose for which case in this article.

We hope that everything will work out for you, and if you need professional help, we are always ready to offer our services!

Olha Tyshchenko

Editor

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