22/09/2025 
2187 
Pavlo Vlasiuk 
CMO 
Інтернет-маркетинг
простою мовою
LTV for business: what it is, how to calculate it, and why you need to know
LTV plays a key role in making informed marketing decisions.
What is CPM and how it works in online advertising
CPM is one of the basic pricing models for advertising, allowing advertisers to plan their budget and estimate the cost of ad impressions.
Understanding customers through market segmentation: types and tips
Market segmentation is not a one-time event, but a continuous process of analyzing the market and audience behavior.
SMART goals in marketing: how to set the right goals for your business
This guide will be useful for business owners, marketers, and anyone who wants to measure the results of their campaigns today.
Development and application of KPIs for business optimization
KPIs serve as a strategic tool for measuring results and improving business efficiency.
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