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Today, there are two tools from Google that can help with semantics, keyword research, and simply niche research. These tools are called «Similar Questions» and «People Also Search For» and are located right on the main search page.

Meta Ad Library is a free tool that contains a large number of existing advertising creatives for Facebook, Instagram, and WhatsApp.

Google searches for a user’s request based on several key factors, including keywords. Google’s robots evaluate the content of a web resource and its relevance to a user’s query based on the number and density of keywords used.

Local SEO is a set of measures aimed at improving the ranking of a website page in the local or local search results of Google.

Meta tags are elements of the html code of a page that are used to provide additional information to search engines about the content of the page.