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In the business environment, this indicator is often considered a sign of stability: the older the domain, the more likely it is that the project is active, authoritative, and developing.

Content is any marketing material with informational, educational, or entertainment value that shapes the brand image and keeps the audience’s attention.

LTV plays a key role in making informed marketing decisions.

CPM is one of the basic pricing models for advertising, allowing advertisers to plan their budget and estimate the cost of ad impressions.

Market segmentation is not a one-time event, but a continuous process of analyzing the market and audience behavior.