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Content is the king of modern marketing, and its role in online business development is hard to overestimate. It includes not only textual materials, but also photos, videos, and other visual elements that together create a comprehensive image of your business.

BERT, also known as Bidirectional Encoder Representations from Transformers, is a neural network developed by Google that has demonstrated high efficiency in solving various natural language processing tasks, including answering questions and machine translation.

Unlike search engine optimization, when promoting positions, the optimizer does not focus on the same search queries, but constantly expands the semantic core. This helps to reach a wider target audience.

Google My Business (GMB) is a free online directory of organizations. Creating a profile on Google My Business allows you to provide important information about your company that potential customers can search for, such as opening hours, location, website, phone number, and reviews.

The main idea of parsing is to collect certain elements from pages (text, images, tables, or metadata) and save them in a convenient format, such as CSV or JSON. This helps businesses quickly obtain relevant data for decision-making, conduct competitive analysis, track trends, and automate processes, which significantly reduces time and resources.