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SEO analytics is the process of collecting and analyzing information about the characteristics and parameters of a website through the eyes of search engines and visitors.

Search engine algorithms are constantly being improved – Google and other search engines use many factors to rank web resources. Even more parameters are considered important for website ranking by their owners. Which of them are the most important and relevant from the point of view of Google?

Mobile SEO is the optimization of a website for mobile search engines, i.e. optimization for visitors who use mobile devices, tablets, smartphones, etc. to access your resource.

Keyword cannibalization is a phenomenon when several pages on a website are optimized for the same or similar queries and compete with each other in the search results, i.e. satisfy the same or similar intent. The search engine can’t determine which one is more relevant, and none of these pages gets top rankings, which reduces the organic effectiveness of the site.

Website traffic and rankings in search engines change quite often, and constant monitoring is required to detect them. The reasons for this can be both updates to search algorithms and the introduction of sanctions, manual or automatic.