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Ukraine is actively developing in the digital space, and the use of the Internet has long been an integral part of everyone’s daily life. As Internet penetration grows and mobile devices become more widely available, the popularity of various websites and apps is increasing rapidly.

An SEO specialist is a person who is an expert in search engine optimization and bringing web resources to the top of search engines.
A competent SEO specialist understands not only website ranking algorithms, i.e. the principles of how search engines raise resources to high positions in search results, but also the basics of marketing, sales, copywriting, and advertising.

Copywriting is the writing of unique texts for business. This includes posts for social networks, advertisements, articles for blogs and media, landing pages, emails, texts with business proposals, and inscriptions on the windows of retail premises (shops, shopping centers).

B2B is an abbreviation of business-to-business, which means business to business. This is a type of sales where buyers are legal entities and sellers or suppliers are other legal entities.

Remarketing is an advertising system that allows you to show online ads to potential customers who have previously visited your website but for some reason have not performed a targeted action.