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Building a strong brand always involves competent positioning and increasing recognition, and this approach is the key to attracting the most loyal traffic in search engines and natural recognition of the company by the target audience.

Digital marketing is a set of different methods for promoting goods and services. Its channels are the interaction of companies with their target audience through search engines, social networks, e-mail, SMS, advertising on television, radio, etc.

A robots.txt file is a special index file designed to tell search engine crawlers what can and cannot be indexed on your website. You need it to see the full number of pages and files on your site. It also helps to see the paths of certain files and the presence of sorting pages, filters, and pages with dynamic parameters.

The set of factors that are responsible for meeting the needs of users on a web page is called relevance. And the search engine, in turn, promotes sites that contain relevant information, that is, that is most useful, to the top of the page.

Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?