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Images have long been an integral part of website SEO and require special attention not only from SEO specialists but also from web developers.

Search engines scan all websites available on the Internet to determine their relevance to a specific topic. Once Google understands which category a web resource or specific page belongs to, it will start recommending it to users.

A properly configured internal linking system not only increases the visibility of a website in search results, but also helps to transfer authority (link equity) between pages. This has a positive effect on SEO.

Artificial intelligence continues to transform content creation every day. That’s why understanding how Google’s search engine handles AI-generated content is important.

Two major platforms compete in the world of search engines: Google and Microsoft Bing. But which search engine should you choose for your business? Where is advertising more effective and profitable? And who will win in 2025?