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SEO (Search Engine Optimization) promotion is the process of improving the quality and quantity of traffic from search engines to a website or a specific page of it through a set of works, as well as its further monetization by generating profit in the form of leads or sales.

Website ranking is the distribution of websites by search engines in the search results for a particular query. In order for a website to rank high in search engines, it must be suitable for the maximum number of ranking factors. There are more than 1200 factors that influence the ranking.

You may need to find a person’s email for various reasons:

this is a potential client (for sales managers);
the person is a potential partner (for marketers);
perhaps you are looking for an expert to interview or comment on an article (for journalists);
you just need to talk to the person.

Outreach is one of the tools for developing the external profile of a website.
It is based on a direct agreement with the owners of various Internet resources to post the necessary content with a mention of the site, brand or event. Most often, the main tools are backlinks or banners that are competently integrated into the published material.

Micro-markup is used to mark up data on website pages in a search engine-friendly language, which allows search engines to use the marked-up data to display information in the SERP, which improves answers to user questions – in fact, the main task of the search engine.