Blog

Keyword cannibalization is a phenomenon when several pages on a website are optimized for the same or similar queries and compete with each other in the search results, i.e. satisfy the same or similar intent. The search engine can’t determine which one is more relevant, and none of these pages gets top rankings, which reduces the organic effectiveness of the site.

Website traffic and rankings in search engines change quite often, and constant monitoring is required to detect them. The reasons for this can be both updates to search algorithms and the introduction of sanctions, manual or automatic.

Google was officially launched 24 years ago in 1998. A lot has changed since then, but one thing hasn’t. If you can just focus on the basics, you will still succeed online.

Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google search, Google Maps, and Google Shopping. Using this tool, you can contact customers, post business updates, list products or services, and more.

The Shopping Graph is a dynamic model, powered by artificial intelligence, that understands the ever-changing set of products, merchants, brands, reviews, and most importantly, product and assortment information that is sourced directly from brands and retailers, and how these attributes relate to each other.