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Target audience analysis is a key stage in the development of any business that allows you to better understand your customers and effectively set up marketing strategies. This process allows you to segment the audience by various criteria and identify their needs, which helps to increase sales and attract loyal customers.

Instagram is a good complement to the main web resource, a way to increase brand trust and awareness, and an additional effective source of sales. The main thing is to design the page correctly, post relevant and engaging content, and advertise, and then Instagram will work 100%.

Thus, Google’s change in ad format is aimed at optimizing and expanding the capabilities of campaigns. The move to responsive search ads provides more flexibility, broader reach, and improved control over content.

Ahrefs has released an in-depth course with 62 video lessons covering a wide range of SEO and marketing topics. In 3 hours and 30 minutes, you will gain practical knowledge and skills in working with Ahrefs tools.

Facebook advertising is an effective tool for promoting many products. It’s convenient and effective because it allows you to make fine-tuned settings that bring in a lot of new customers. It also allows you to bring back customers who have forgotten about you through retargeting.