18/06/2026 
1283 
Iryna Voitovych 
Copywriter 
Інтернет-маркетинг
простою мовою
The role of a CMO (Chief Marketing Officer): what they do and their role in business
A marketing director is, first and foremost, a top manager who is part of a company’s senior leadership and thinks in terms of the business as a whole, rather than individual advertising campaigns.
Instagram sales scripts: how to create effective templates for direct messages
A strong script for Direct is built as a sequence of logical elements, where each has its own function and does not overload the dialogue.
What is performance marketing: a complete guide to results-driven marketing
Performance marketing is an approach to promotion in which the primary goal is not abstract reach, but a specific and measurable result.
The art of naming: principles for creating a name that customers will remember
Today, naming is a strategic tool that directly impacts customer acquisition cost (CAC), ad conversion rates, legal compliance, and, ultimately, a company’s market value.
Will hashtags be needed on social media in 2026?
The algorithms of digital platforms are evolving faster than user habits, and by 2026, social media had undergone radical changes.
commercial offer