27/05/2026 
1466 
Iryna Voitovych 
Copywriter 
Інтернет-маркетинг
простою мовою
Web analyst: who they are, what they do, and how to master the profession
Web analytics has become one of the key components of digital marketing, as it helps businesses understand what happens on their website once they’ve attracted traffic.
How search engines work: what you need to know before promoting your website
For businesses, this isn’t just a technical detail it’s the foundation for SEO, content, website structure, and launching advertising campaigns.
What is page relevance and how do search engines evaluate it
A relevant page is a page that most accurately matches the intent of the person who entered the query.
Content moderation strategy: how to effectively engage with your audience on social media
Content moderation is the systematic management of audience engagement with a brand on social media.
Google My Business optimization: how to improve your rankings in local search
For local businesses, a Google profile is often the first point of contact, even before a visit to the website or a phone call.
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