Blog

Workshop in marketing: what is it and why does business need it

04/03/2026
1274
Iryna Voitovych
Copywriter

A workshop is an interactive event with a clearly defined task, facilitation, and practical results.


How to promote a brand on TikTok

04/03/2026
1813
Iryna Voitovych
Copywriter

TikTok provides a quick snapshot of attention and potential virality, but a clear strategy is needed to turn that attention into real business results.


Why it is important to distinguish between analysis and reporting in decision making

03/03/2026
1325
Iryna Voitovych
Copywriter

In marketing, analytical data helps answer questions such as: why has conversion fallen, which channels bring quality traffic, and which customer segments are profitable in the current business.


How to evaluate the effectiveness of a mobile app

03/03/2026
1427
Iryna Voitovych
Copywriter

A proper assessment provides insight not only into how many users have opened the application, but also into how well the product is performing in terms of business objectives.


What are references and how to use them correctly

03/03/2026
1572
Iryna Voitovych
Copywriter

The main purpose of a reference is to show direction. That is, style, composition, color scheme, tone of message, or desired interface behavior.


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