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How to determine the target audience of a website

02/03/2026
1729
Iryna Voitovych
Copywriter

Your website is no longer just a showcase, but one of the main channels for sales, communication, and brand positioning.


What does a community manager do and who is suitable for this profession

02/03/2026
1598
Iryna Voitovych
Copywriter

A community manager is responsible for building, developing, and maintaining a community around a brand, product, or project.


Customer Development: the way to a product that customers like

02/03/2026
1344
Iryna Voitovych
Copywriter

Customer Development (CustDev or “castdev”) is an approach to product development that focuses on testing business hypotheses through direct communication with potential customers.


What are UTM tags and how to use them

25/02/2026
1609
Iryna Voitovych
Copywriter

UTM tags are special parameters that are added to a regular sitelink after a question mark.


Website trust: what it is and how to check it

24/02/2026
1466
Iryna Voitovych
Copywriter

Trust is a set of signals that show search engines and users how trustworthy a particular site is.


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