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Why it is important to distinguish between analysis and reporting in decision making

03/03/2026
1522
Iryna Voitovych
Copywriter

In marketing, analytical data helps answer questions such as: why has conversion fallen, which channels bring quality traffic, and which customer segments are profitable in the current business.


How to evaluate the effectiveness of a mobile app

03/03/2026
1622
Iryna Voitovych
Copywriter

A proper assessment provides insight not only into how many users have opened the application, but also into how well the product is performing in terms of business objectives.


What are references and how to use them correctly

03/03/2026
1767
Iryna Voitovych
Copywriter

The main purpose of a reference is to show direction. That is, style, composition, color scheme, tone of message, or desired interface behavior.


How to determine the target audience of a website

02/03/2026
1922
Iryna Voitovych
Copywriter

Your website is no longer just a showcase, but one of the main channels for sales, communication, and brand positioning.


What does a community manager do and who is suitable for this profession

02/03/2026
1797
Iryna Voitovych
Copywriter

A community manager is responsible for building, developing, and maintaining a community around a brand, product, or project.


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