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For Stories to deliver business results, you need regular analytics—that is, a focus not just on basic metrics, but on understanding the entire funnel, from viewing Stories to clicks and conversions.

Gemini is not just a single language model, but an entire platform that brings together several different models.

Right now, businesses have a real opportunity to make widespread use of AI agents, AI avatars, and automation. However, this requires a systematic approach to turn technological potential into sustainable business value.

A gradual approach to integrating artificial intelligence is truly important because it helps avoid a number of risks and mistakes.

The benefits of integrating AI into PPC processes go beyond simply “faster text generation.” It’s about a fundamental shift in approach.