Blog

How to promote a news site

28/01/2026
1756
Oleksandr Romanenko
Head of SEO

News websites operate in a fundamentally different way than corporate, e-commerce, or service resources.


Non-price factors of demand: what influences the buyer besides price

21/01/2026
1751
Serhii Ivanchenko
CEO

Non-price demand factors are a set of conditions and characteristics that influence a customer’s willingness to purchase a product or service regardless of price.


Website accessibility requirements: a guide to ADA and WCAG

21/01/2026
1445
Olha Tyshchenko
Editor

Website accessibility is no longer just an ethical issue. It is now an operational risk and a competitive advantage.


Server response time: how to check it and why it is important for your website

21/01/2026
1452
Oleksandr Romanenko
Head of SEO

For businesses, slow server response times mean a higher risk of user drop-offs, lost sales, and reduced marketing ROI.


Key marketing KPI: how to measure effectiveness

20/01/2026
1736
Pavlo Vlasiuk
CMO

Marketing KPIs should be viewed not as a set of disparate figures, but as a comprehensive system of indicators.


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