20/01/2026 
1678 
Olha Tyshchenko 
Editor 
Інтернет-маркетинг
простою мовою
The best advertising platforms on the Internet
For businesses, online advertising is a tool for scaling, testing hypotheses, and consistently attracting customers.
Absolute and relative references: what they are and how they work
Links form navigation for users, transfer page weight in SEO, and determine how search robots scan your resource.
Censydiam in marketing: how to build positioning based on motivations
The Censydiam Wheel is a handy visual model for organizing the motivations that drive consumer behavior.
How competitors’ contextual advertising analysis helps to save budget
Analyzing competitors’ contextual advertising is not about spying, but rather a systematic approach to reducing risks and optimizing advertising costs.
What is Lookalike audience and how it helps in advertising and sales
A lookalike audience is an advertising platform tool that allows you to find new users who are similar to your existing customers or other source audiences (seed audiences).
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