21/01/2026 
1638 
Olha Tyshchenko 
Editor 
Інтернет-маркетинг
простою мовою
Website accessibility requirements: a guide to ADA and WCAG
Website accessibility is no longer just an ethical issue. It is now an operational risk and a competitive advantage.
Server response time: how to check it and why it is important for your website
For businesses, slow server response times mean a higher risk of user drop-offs, lost sales, and reduced marketing ROI.
Key marketing KPI: how to measure effectiveness
Marketing KPIs should be viewed not as a set of disparate figures, but as a comprehensive system of indicators.
The best advertising platforms on the Internet
For businesses, online advertising is a tool for scaling, testing hypotheses, and consistently attracting customers.
Absolute and relative references: what they are and how they work
Links form navigation for users, transfer page weight in SEO, and determine how search robots scan your resource.
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