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A proper assessment provides insight not only into how many users have opened the application, but also into how well the product is performing in terms of business objectives.

The main purpose of a reference is to show direction. That is, style, composition, color scheme, tone of message, or desired interface behavior.

Your website is no longer just a showcase, but one of the main channels for sales, communication, and brand positioning.

A community manager is responsible for building, developing, and maintaining a community around a brand, product, or project.

Customer Development (CustDev or “castdev”) is an approach to product development that focuses on testing business hypotheses through direct communication with potential customers.