05/02/2026 
1971 
Iryna Voitovych 
Copywriter 
Інтернет-маркетинг
простою мовою
Geotargeting: what it is and how it works in advertising
Geotargeting is an algorithm that allows content or advertising messages to be shown to users based on their geographical location.
Narrative in marketing: how stories shape brand perception
When a brand tells stories about people, challenges, and solutions, it becomes more understandable and relatable to the customer.
How interactive content engages the audience and increases conversions
The main business advantage is not just a “good impression,” but the ability to convert interactions into quality data: segmentation, personalization of communications, and automatic lead qualification.
SGE by Google: what will happen to organic traffic in the coming years
Search Generative Experience (SGE) is Google’s approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.
How EGC helps brands build trust and awareness
Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.
commercial offer