Blog

Server response time: how to check it and why it is important for your website

21/01/2026
1838
Oleksandr Romanenko
Head of SEO

For businesses, slow server response times mean a higher risk of user drop-offs, lost sales, and reduced marketing ROI.


Key marketing KPI: how to measure effectiveness

20/01/2026
2136
Pavlo Vlasiuk
CMO

Marketing KPIs should be viewed not as a set of disparate figures, but as a comprehensive system of indicators.


The best advertising platforms on the Internet

20/01/2026
2076
Olha Tyshchenko
Editor

For businesses, online advertising is a tool for scaling, testing hypotheses, and consistently attracting customers.


Absolute and relative references: what they are and how they work

19/01/2026
1879
Oleksandr Shmidko
SEO Specialist

Links form navigation for users, transfer page weight in SEO, and determine how search robots scan your resource.


Censydiam in marketing: how to build positioning based on motivations

19/01/2026
1966
Olha Tyshchenko
Editor

The Censydiam Wheel is a handy visual model for organizing the motivations that drive consumer behavior.


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