22/10/2025 
2129 
Vitalyi Kotov 
Head of PPC department 
Інтернет-маркетинг
простою мовою
Display advertising on Google: how it works and who it suits
The digital market is becoming increasingly saturated, and users spend their time not only searching, but also reading news, watching videos, checking email, and using mobile apps.
Why does a business need a Customer Journey Map and how to create it
A Customer Journey Map (CJM) is a visual representation of the consumer’s journey from their first contact with the brand to repeat purchases or recommendations.
How to calculate the budget for contextual advertising
The cost of contextual advertising is determined by the size of the budget and a number of external and internal factors. These factors influence the effectiveness of the campaign and the final price of attracting a customer.
Choosing a brand archetype: how to find your image among 12 classic roles
A brand archetype is a way to quickly and clearly convey your company’s inner character and values to your audience.
Mocap: what it is and why a designer needs it
Design is no longer limited to aesthetics—it must fulfill a strategic function: persuading customers, increasing brand awareness, and promoting sales.
commercial offer