08/12/2025 
1955 
Vitalyi Kotov 
Head of PPC department 
Інтернет-маркетинг
простою мовою
All about banner advertising: formats, goals, effectiveness
In digital marketing, banner advertising remains one of the tools for attracting audiences and increasing sales that should not be ignored.
How to check the presence and correctness of micro-markup on your website
Micro-markup is one of those technical elements that are invisible to the user but critically important for SEO.
Image uniqueness: how to quickly check photos online
Visual content is one of the most effective formats in digital marketing, so the issue of its origin and legality is becoming a priority for businesses.
Ukrainian email services
Businesses should consider Ukrainian postal services as a working tool — not only because of localization and support, but also because of jurisdiction compliance and ease of integration with Ukrainian products.
Feedback: what it is and how to use it effectively
In a business context, feedback is input data for decision-making: from tactical corrections in service interaction to strategic changes in the product.
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