19/01/2026 
1761 
Olha Tyshchenko 
Editor 
Інтернет-маркетинг
простою мовою
Censydiam in marketing: how to build positioning based on motivations
The Censydiam Wheel is a handy visual model for organizing the motivations that drive consumer behavior.
How competitors’ contextual advertising analysis helps to save budget
Analyzing competitors’ contextual advertising is not about spying, but rather a systematic approach to reducing risks and optimizing advertising costs.
What is Lookalike audience and how it helps in advertising and sales
A lookalike audience is an advertising platform tool that allows you to find new users who are similar to your existing customers or other source audiences (seed audiences).
What is affiliate marketing and how it works for your business
Affiliate marketing is an effective performance marketing tool that is becoming increasingly popular.
Marketing research that can be done online
The advantages of online methods are the speed and scalability of data collection: compared to traditional approaches, they are often cheaper and faster.
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