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Assessors (evaluation specialists, Search Quality Raters) are ordinary people hired by search engines or contractors to check the quality of search results.

The digital market is becoming increasingly saturated, and users spend their time not only searching, but also reading news, watching videos, checking email, and using mobile apps.

A Customer Journey Map (CJM) is a visual representation of the consumer’s journey from their first contact with the brand to repeat purchases or recommendations.

The cost of contextual advertising is determined by the size of the budget and a number of external and internal factors. These factors influence the effectiveness of the campaign and the final price of attracting a customer.

A brand archetype is a way to quickly and clearly convey your company’s inner character and values to your audience.