13/08/2025 
1157 
Olha Tyshchenko 
Editor 
Інтернет-маркетинг
простою мовою
In 2025, Ukrainian businesses actively use targeted advertising on social media to attract their target audience, increase brand awareness, and boost sales.
Demand Generation in Google Ads is a marketing strategy aimed at introducing the brand and generating interest among an audience that is not yet familiar with the business owner’s products or services.
User-generated content (UGC) is becoming a driving force behind modern marketing strategies. It builds a bridge between the brand and the audience, increasing trust and engagement.
The use of digital PR is becoming particularly important – it helps your brand to be perceived as a reliable authority, which has a positive impact on SEO results.
Ethical marketing is an approach to promoting goods and services based on honesty, respect for consumers, and responsibility for the consequences of advertising activities.
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