Website promotion services from WEDEX
Benefits of SEO services for a website
Increasing conversion and profit
Attracting targeted traffic from organic search helps increase a website’s conversion rate, boost the number of orders, and raise the average order value. The conversion rate from organic traffic is significantly higher than from other marketing channels, since users already have an established interest in the product, service, or topic of the website. This audience is typically more engaged and ready to make a purchase or take a desired action.
Expanding niche coverage
Optimizing a website for relevant keyword queries makes it possible to expand its structure and capture more of users’ search intent. This, in turn, increases the brand’s visibility in organic search results.
Traffic without unnecessary costs
Promoting a website using targeted keywords and achieving broad search engine coverage makes it possible to attract new users and significantly increase website traffic without paying for each click or visit.
Position growth
SEO allows you to optimize your website to meet search engine requirements and improve the rankings of priority pages for target keywords. The higher a website’s ranking in Google search results, the more likely a user is to click through. Systematic SEO optimization helps not only achieve high rankings but also maintain them over the long term.
Reviews
Order SEO promotion of your website from WEDEX
Cases of our company
Increase in sales by 220% for an online store selling budget and mid-range watches.
456% increase in organic traffic and 683% increase in website visibility for a manufacturer of aluminum pergolas with louvers in Canada and the US.
Increase in sales by 76% and organic traffic by 47% for an online store of goods for beauty salons and beauty professionals.
182% increase in organic traffic and 697% increase in sales for an online store of a Ukrainian women’s clothing brand.
1100% increase in sales for an online store of chandeliers and lighting for the home.
Traffic growth of 633% for an online store of children’s furniture for children’s development made of natural wood.
Stages of SEO promotion
Competitor and niche analysis
The first stage of our work is analyzing the business niche. This research involves an in-depth examination of the target market, the competition, and the characteristics of individual segments. The data we gather helps us better understand the potential for promotion and serves as the foundation for developing an effective SEO strategy.
The result of this stage will be:
- Identifying relevant competitors. At this stage, we identify the main competitors in search results and assess the overall level of competition in the niche. Analyzing their strategies, website structures, and promotional approaches helps us develop an effective and comprehensive SEO strategy.
- Keyword analysis. First, we analyze the key search queries for which the website is already being promoted and determine their relevance. Using specialized tools, we research competitors’ semantics and gather additional phrases and questions related to the business’s subject matter. The more thoroughly the semantics are analyzed, the better we can understand users’ intentions, behavior, and needs.
- Niche specifics. One-size-fits-all SEO approaches generally do not work for niche websites, whose promotion requires a deep understanding of the target audience, its pain points, needs, and search psychology. To achieve this, it is necessary to additionally analyze thematic communities, social media profiles, specialized forums, and more. For a highly competitive niche, it is essential to identify all
- AI visibility analysis. We investigate how different AI models perceive the brand, in what context they mention the company, who they identify as its main competitors, and what sources they use to generate responses. Based on the data obtained, we identify opportunities to strengthen the brand’s presence in AI systems’ responses.
- Intelligent SEO analytics. We combine data from Google Search Console, Google Analytics, Ahrefs, Serpstat, and other systems to identify hidden growth opportunities, assess the commercial potential of search queries, and more accurately prioritize SEO efforts.
Based on the data we collect, we develop a customized SEO strategy for your website. Our specialists’ expertise helps us identify priority areas, allocate your budget efficiently, and avoid unnecessary expenses.
Comprehensive technical optimization of the website
Addressing technical issues on a website is a top priority for SEO. This is because the technical condition of a website directly affects how it is crawled, indexed, its loading speed, and the overall user experience all factors that can influence the site’s ranking in search results.
When asked, «What’s the most important thing in SEO?» I always give the same answer: technical optimization. Not because content or backlinks don’t work, but because without a solid technical foundation, they simply have nothing to build on.
So, my approach is simple: first the foundation, then the walls. Otherwise, you’re paying for work that Google won’t see.
Oleksandr Romanenko, Head of SEO
Technical optimization consists of two stages: fixing critical errors and refining and improving the website’s performance.
Fixing critical errors
Our specialists identify some of the technical issues as early as the preliminary audit stage. Next, the website is fully crawled using Screaming Frog SEO Spider, and a detailed analysis is performed. In addition, Google Search Console metrics are analyzed, code validity is checked, relevant performance tests are conducted, and a specialist performs a manual review of the pages. This data is necessary for creating a high-quality technical specification for the programmer.
The first stage involves checking more than 50 metrics. The main ones are:
- configuring the main site mirror;
- identifying and eliminating complete technical page duplicates;
- configuring page redirection rules using 301 redirects;
- verifying 404 error handling rules for pages;
- analyzing the website’s optimization for mobile devices;
- checking and performing initial optimization of the website’s performance and loading speed;
- checking HTML validity and fixing critical errors;
- checking CSS validity, correcting errors, and optimizing files;
- identifying duplicates and ensuring unique title and description meta tags on pages;
- searching for internal links with redirects (3xx codes) and fixing broken links (4xx codes);
- checking for hidden content on pages;
- configuring pagination pages to work correctly;
- checking and configuring the canonical tag;
- analyzing the site’s indexing;
- checking the validity and automatic generation of the sitemap.xml file;
- configuring and testing directives in the robots.txt file;
- checking for the presence of and configuring breadcrumb navigation;
- analyzing, optimizing, and expanding existing structured data on the website;
- analyzing the navigation menu;
- checking the website structure and URL optimization;
- checking the configuration of language versions and the presence of hreflang attributes.
Technical refinements
The second phase is carried out later and is optional. It is aimed at further improving the website’s technical performance. Such work may include:
- сomprehensive website optimization in accordance with Core Web Vitals requirements, with a particular focus on the mobile version improving performance metrics by resolving issues that affect the loading speed of core content, layout stability, and the site’s responsiveness to user interactions;
- optimization of the website’s internal structure: adjusting nesting levels, creating new page types, removing unnecessary sections and directories, and improving navigation logic;
- adding new language versions of the website or changing the primary language version with proper redirect configuration to minimize the risk of losing search engine rankings.
If technical optimization is not performed, further efforts to promote the website may be significantly less effective. Issues with indexing speed, mobile responsiveness, and other technical aspects can negatively impact the website’s visibility in search results and make it more difficult to achieve high rankings.
Keyword search, clustering, and semantic core development
At this stage of SEO promotion, we collect search queries that are relevant to your website’s topic and accurately describe your products or services. The rankings of your pages in organic search results depend on the quality of your content’s keyword optimization. In addition to obvious keywords, our specialists conduct an extensive search for similar phrases (synonym-based variations of keywords), search suggestions, and interrogative query forms.
The keyword search consists of the following steps:
- analysis of keywords by which competitors are ranked in search results;
- preliminary definition of semantics covering overall user demand within the niche;
- keyword research;
- measurement of key metrics, such as average monthly impressions, competitiveness, or the number of search results;
- determining the intent for each search query (commercial, informational, transactional, etc.);
- clustering queries grouping keywords based on their meaning;
- developing a semantic core.
To work with semantics, we use our proprietary software product, WEDEX – «Фразник». It helps us collect, clean, analyze, and cluster search queries; consolidate data from various SEO services and Google Search Console; and use AI to determine search intent and structure the semantic core.
A comprehensive and high-quality semantic core has the following practical applications for SEO optimization:
- assess the current level of keyword optimization for pages;
- gain insight into the possibility of expanding the site structure based on the identified clusters, which will increase semantic coverage in search results;
- optimize content using keywords on priority pages;
- determine the feasibility of implementing a blog for e-commerce and service websites.
Website content optimization
Another key to successfully promoting a website in search results is useful and unique content. To ensure it ranks well in search results, it must be optimized for keywords. This process will make the website’s content relevant to the user’s search intent.
Based on the semantic core and an analysis of competitors’ content, our specialists develop technical specifications for the copywriter to create SEO-optimized texts. These texts form the foundation of the page’s content. The quality of optimization, as well as the content’s usefulness to visitors according to the E-E-A-T principles, are crucial for the page’s search ranking. The technical specifications include a list of clear and important requirements for writing these texts, on which the success of the page’s promotion to the top of search results depends.
Important! There is no single, universal technical specification template for a copywriter. The structure, length, and optimal keyword density are determined individually for each piece of content. An SEO specialist determines these parameters based on an analysis of search results, competitors, and the specific characteristics of the page in question.
In addition to SEO-optimized content, further content optimization is carried out based on the collected semantic data:
- writing title and description meta tags;
- optimizing the H1 heading;
- structuring the page using H2–H6 headings;
- configuring internal anchor links;
- optimizing alt and title metadata for images.
Priorities, page types (products, services, categories, articles), and the optimal number of pages to optimize are determined on a case-by-case basis for each website. They depend on the type of website, SEO goals, the level of competition in the niche, and the website’s current metrics.
Building a strong backlink profile
A key element of SEO is managing the backlink profile, which consists of external links to the website. Their quantity, quality, and relevance can influence the website’s authority and its ranking in search results. Links from relevant and authoritative websites help strengthen the backlink profile and increase search engines’ trust in the site. Consistently building a high-quality backlink profile can have a positive impact on SEO results.
At the same time, acquiring a large number of links «blindly» can backfire. Search engines interpret an unjustified increase in the number of backlinks or links from questionable sources as manipulation, which can lead to penalties or a drop in rankings.
The goal of WEDEX experts is to build backlinks organically, primarily from relevant and authoritative sources. This approach requires experience, knowledge, and access to a large number of trusted platforms.
The work process consists of four main stages:
- analysis of the backlink profiles of your own website and those of your competitors;
- development of a customized link-building strategy;
- ongoing monitoring of trends and evaluation of the quality of new links;
- re-audit and adjustment of tactics approximately every six months.
Please note! If our specialists identify a large number of low-quality links before work begins, we recommend removing them. This will improve the site’s reputation, increase the effectiveness of future link-building efforts, and reduce risks associated with search engines.
Improving usability and increasing the website’s conversion rate
The ultimate goal of a website is to encourage visitors to take a specific action, such as placing an order, subscribing, downloading content, or contacting the company. The effectiveness of marketing efforts depends largely on how easy it is for users to interact with the website. A clear structure, useful content, fast loading times, and easy navigation increase the likelihood of conversion and improve the overall user experience. That is why it is important to analyze visitor behavior as one of the indicators of a website’s quality and effectiveness.
At this stage, we are performing the following tasks:
- verification of the functionality of all forms and conversion elements;
- usability analysis of competitor websites;
- analysis of user behavior based on session recordings (Clarity);
- analysis of heatmaps and clicks (Clarity);
- optimizing snippets to increase CTR;
- analyzing statistics and behavioral metrics (Google Analytics);
- analyzing user paths, entry points, and exit points (Google Analytics);
- identifying pages with the highest bounce rates;
- verifying those pages display correctly on various devices;
- checking for the presence of required elements on key page types using a checklist (in-house development by WEDEX);
- verifying page content, including an analysis of the presence of tables, graphics, and video elements.
Based on the results of our analysis, we offer a range of solutions from minor adjustments, such as repositioning buttons, to a large-scale redesign of the website’s structure and the implementation of new elements. The scope of the revisions is determined on a case-by-case basis, taking into account current metrics, marketing KPIs, and the results of comparisons with competitors.
At this stage, the main goal of the WEDEX agency’s specialists is to improve the user experience and maximize the likelihood of conversion within the specified budget.
Results reporting and analytics
Clients receive regular, detailed reports from their assigned specialists on the work completed, traffic trends, and keyword rankings. The results are explained to the client at the end of the reporting period, and before the start of the next month, a new work plan is drawn up with a detailed list of tasks and a cost estimate. We operate transparently: clients can always obtain information about the progress or status of individual tasks.
Effective organic promotion requires systematic forecasting and analysis of results. Search algorithms are constantly changing, so an SEO strategy must also be regularly reviewed and adjusted. WEDEX specialists monitor trends, analyze performance metrics, and make timely adjustments to the promotion strategy. This helps gradually improve the website’s rankings on Google and mitigate risks associated with algorithm changes.
Frequently asked questions
SEO (Search Engine Optimization) is the process of optimizing a website to meet search engine requirements in order to improve its ranking in search results and attract organic traffic. If you imagine Google as a starry sky, SEO is a way to make your star stand out among thousands of others.
Search engine algorithms evaluate how well a website’s pages match users’ search queries. SEO specialists work to ensure that a website’s content is relevant to the needs and intentions of the target audience. Effective SEO is a balance between the technical quality of the website and the usefulness of its content to users.
The SEO promotion service includes a comprehensive set of services: an initial website audit, the development of a customized strategy, on-page and off-page optimization, link-building, brand reputation management, and analytics. Ordering SEO promotion for your website means getting a systematic approach aimed at increasing the site’s visibility in search results and improving its rankings for target keywords.
An SEO specialist is a professional whose primary task is to improve a website’s visibility in search engines and attract the target audience. They develop a strategy for promoting the website and work on comprehensive on-page and off-page SEO optimization.
It is impossible to determine the exact cost of SEO promotion without first analyzing the website and the competitive landscape. The final price is influenced by the niche and level of competition, the size and structure of the website, its current technical condition, the geographic scope of the promotion, the list of additional services, and the overall scope of work.
As a rough guide, the cost of SEO promotion at WEDEX starts at $1,100 for a service website and $1,200 for an online store.
SEO is an abbreviation of the English term Search Engine Optimization, which means optimization for search engines.
The most important element of effective SEO optimization is relevance. The content, structure, and all other aspects should be relevant to users’ search queries. Therefore, the results of further promotion of your website in the search engines directly depend on the quality and efficiency of the SEO specialist’s work with keywords and their optimization.
The main goal of SEO website promotion is to improve the position of the resource in the organic search engine results by keywords that describe the products, services, or subject matter of the site. This allows you to attract and increase free traffic. The ultimate goals are determined depending on the subject matter of the resource. For example, for E-commerce, they are to increase sales, increase the average check, and reduce the cost of customer acquisition. For services and portals, the goal is to increase conversion and targeted actions, increase user loyalty. And for personal blogs, the main goal will be to attract and retain the target audience, increase brand awareness and further monetize the blog.
According to the main direction, website promotion work can be divided into two main groups: external and internal SEO.
If we consider SEO optimization by goals, we can distinguish the following main types:
- E-commerce – optimization of online stores for specific keywords aimed at buying goods.
- Local SEO – optimization of a website for search when your potential customers are looking for companies or services in a particular region.
- Content marketing – SEO promotion of a website using content (articles, personal blog, video content) to attract targeted traffic from organic search.
There are also three main methods of promotion: white, gray, and black. WEDEX agency uses only white hat methods of promotion! This prevents violations of the search engine rules, which leads to pessimization of the site in the search or its ban.
WEDEX has been on the market for over 10 years, and during this time we have worked with both popular e-commerce areas and narrow-profile projects (real estate, medical topics, law, software development, specialized services, etc.) Our experience helps us to effectively promote websites in almost any niche.