Articles tagged with #PPC

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

The Shopping Graph is a dynamic model, powered by artificial intelligence, that understands the ever-changing set of products, merchants, brands, reviews, and most importantly, product and assortment information that is sourced directly from brands and retailers, and how these attributes relate to each other.

At our annual Search On event, we announced nine new ways to transform your shopping experience on Google, giving you a more engaging, informed, and personalized shopping experience. This experience is powered by Shopping Graph, our advanced artificial intelligence model that now understands more than 35 billion product listings – up from 24 billion just last year.

Quite often, advertisers need to change their advertising payment methods or even reconfigure their account, for example, from an individual to a legal entity, due to a change in payment details. There are many nuances in this matter that require care and focus.

Thus, you can use several targeting methods to reach potential customers in contextual advertising:
1. Audiences with the “Targeting” parameter
2. Audiences in the observation