Articles tagged with #PPC

Google Marketing Live 2024 highlighted the importance of artificial intelligence in various updates, focusing on creatives, data analytics, and user-centered search results. From AI-powered ad placement and dynamic recommendations to profit optimization and advanced reporting tools, Google continues to push the boundaries of marketing technology.

Conversion necessarily brings benefits to the website owner, so it must be constantly monitored and adjusted to see the best results of its work.

Internet marketing is one of the most effective tools for promoting services and goods. With the skillful use of the entire range of available methods and different types of channels, a successful strategy can bring a business to a qualitatively new level, guaranteeing stable development and achievement of the most ambitious goals.

Contextual advertising on Google is advertising that is displayed in search results, on YouTube, and on partner resources. Before you start setting up a Google Ads campaign, it is important to determine its purpose – that is, what you want to achieve with the chosen tool.

How to quickly calculate the budget for advertising on Google? What should you start from to objectively assess your capabilities and resources? These questions are asked by almost all business owners and advertisers who have decided to promote themselves using Google services, because a well-crafted Google AdWords budget forecast is a guarantee of the success of an advertising campaign and its effectiveness.