9 new features and tools to make shopping on Google easier
At our annual Search On event, we announced nine new ways to transform your shopping experience on Google, giving you a more engaging, informed, and personalized shopping experience. This experience is powered by Shopping Graph, our advanced artificial intelligence model that now understands more than 35 billion product listings – up from 24 billion just last year.
How to change payment settings in your Google Ads account
Quite often, advertisers need to change their advertising payment methods or even reconfigure their account, for example, from an individual to a legal entity, due to a change in payment details. There are many nuances in this matter that require care and focus.
How to work with Google Ads audiences in observation
Thus, you can use several targeting methods to reach potential customers in contextual advertising:
1. Audiences with the “Targeting” parameter
2. Audiences in the observation
Collection of semantics
Compilation of the semantic core is the most important and fundamental part of the promotion of any site. The ability to collect it correctly is a useful skill, and understanding what to do with the received information is already an art.
How to choose a company for setting up and running contextual advertising?
When choosing an agency, it is important to consider
competence of specialists;
experience
approach to solving tasks and problems that arise.
